Toyota Teases Mysterious GR Supercar: Is the LFA Successor Finally Coming

A New Supercar Era May Be Dawning for Toyota and Lexus

It's an exciting moment for Toyota enthusiasts worldwide. After months of speculation and spy shots, fresh hints suggest that Toyota and its performance division Gazoo Racing (GR) are preparing to unveil a new high-performance supercar, possibly a spiritual successor to the legendary Lexus LFA or an all-new Toyota halo model.

A teaser billboard at Japan's Fuji Speedway and a cryptic message on Toyota's official Japanese website have set the automotive world abuzz, signaling that a long-awaited reveal might be imminent.

Fuji Speedway Billboard Sparks Speculation

The newly installed billboard at Fuji features images of the iconic Toyota 2000GT and the Lexus LFA, alongside a partially revealed third car draped in camouflage. This mystery vehicle shows its right front section with a visible "GR" badge, yet no Lexus or Toyota logo, leaving fans debating whether it belongs to Toyota's GR lineup or Lexus's performance stable.

If this model turns out to be a Lexus wearing a GR badge, it would mark the first-ever Lexus road car to officially carry Gazoo Racing branding. Until now, the GR logo has appeared only on Lexus RC F GT3 race cars, built exclusively for motorsport use. Such a move could signal deeper GR involvement in Lexus performance models going forward.

Could It Be a Toyota, Not a Lexus?

Despite the growing buzz, there's a compelling case for this being a Toyota-badged supercar. During the 2025 edition of The Quail, A Motorsports Gathering, Lexus revealed a new concept car inspired by the LFA, but that design looks entirely different from the camouflaged coupe seen testing at Fuji Speedway and on Californian roads.

This suggests Toyota and Lexus may be developing two separate flagship sports cars, one under Toyota's Gazoo Racing banner, and another serving as Lexus's next-generation luxury performance halo, potentially replacing the LC.

From Concept to Reality: The GR GT3 Connection

The story of this new machine traces back to Toyota's 2022 Tokyo Auto Salon, where the brand unveiled the GR GT3 Concept. The design featured a long hood, short rear deck, and distinct motorsport cues such as a front splitter, side-exit exhausts, and a swan-neck rear wing.

By mid-2024, spy photos captured what appeared to be a production-ready evolution of that concept. The prototype was spotted testing at Fuji Speedway in Oyama, Japan, with a more refined body, redesigned nose, and LFA-inspired rear fascia, a clear sign that Toyota was moving closer to production.

What's Next: A New Japanese Supercar Rivalry?

Whether it carries a Toyota GR or Lexus badge, the upcoming model could herald a new era of Japanese supercars, potentially rivaling legends like the Nissan GT-R and Acura NSX.

If the teaser campaign at Fuji indeed points to a reveal, enthusiasts might not have to wait long for answers. Given Toyota's recent pace of development, an official debut could come as early as late 2024 or early 2025.

For now, one thing is certain, Toyota's performance division is back in the global spotlight, and the next chapter of Japan's supercar story may be just around the corner.